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The site netkritterz.com states the following, "Adopt your very own pet Monster, give it a name and design its color scheme." We noticed that the website also said " Each Monster has a lively personality that develops the more it is played with." It also stated " The stuffed animal that comes alive online in Webkinz World. Keep your pet happy and healthy and build a home for it with our cool furniture. Create your very own pet Bin Weevil and walk around and explore the 3D world, chat and play games online with friends, do activities, solve secret missions! Pony Vs. Together with thousands and thousands ." The header had Net Kritterz as the highest ranking keyword. This keyword was followed by Net Kritters which isn't as urgent as Net Kritterz.